Organic Growth: 6 Months vs Prior 6 Months

GA4 engagement and conversion data, cross-referenced with Search Console and rank tracking, across two equal periods.

1 Mar – 31 Aug 2026 vs 1 Sep 2025 – 28 Feb 2026

Data note: the four stats above and every Search Console figure below are from live GSC/GA4 exports for the correct period (1 Mar – 31 Aug 2026 vs 29 Aug 2025 – 28 Feb 2026). Rank tracking and authority (further down) are from our own keyword tracking. Brand Mentions still await a fresh export — flagged where it appears.

Heads up: we'll be moving off GSC as the primary data source in favour of GA4 going forward — not all organic traffic is being captured by GSC anymore, and GA4 is proving more reliable for this site. Treat the GSC figures in this report as directional rather than complete.

Organic key events

873

↑ 73.9% vs 502

Session key event rate

1.11%

↑ 44.78% vs 0.77%

Organic sessions

43,568

↑ 3.08% vs 42,268

Engaged sessions

25,611

↑ 2.57% vs 24,969 · engagement rate 58.78% (vs 59.07%)

Headline: organic is converting significantly better than it was 6 months ago: key events are up 73.9% and the session key event rate is up 44.78%, on top of sessions themselves growing 3.08%. Search Console clicks are down slightly and impressions up slightly site-wide (below), but average position improved — the conversion gain is real and additive to modest session growth, not a trade-off against visibility.

Search Console Visibility: Clicks & Impressions

Site-wide, 1 Mar – 31 Aug 2026 vs 1 Sep 2025 – 28 Feb 2026 (live GSC export).

Total clicks

31.9k

↓ 2% vs 32.5k

Total impressions

1.7m

↑ 3% vs 1.65m

Average CTR

1.9%

vs 2% prior period

Average position

7.9

↑ from 8.7

Read: site-wide visibility is essentially flat — clicks down 2%, impressions up 3%, average position improved from 8.7 to 7.9. This is a much milder picture than our own keyword tracking further down suggests; GSC is Google's own data for this property, though see the note above on GSC coverage gaps. The real story is at page level: some pages are down sharply while others are up (below), netting out close to flat.

Keyword Movers: Clicks & Impressions

Query-level gains and losses behind the flat aggregate above, 1 Mar – 31 Aug 2026 vs prior 6 months (live GSC export).

Top queries by clicks gained

Query	Clicks	Prior	Δ
dr nadi radhakrishna	74	18	+56
dr zarrar chowdary	82	29	+53
dr david freilich	145	101	+44
lesion de bankart y hill sachs	48	7	+41
lexmedicus	431	395	+36

Top queries by clicks lost

Query	Clicks	Prior	Δ
coie wilson	22	197	−175
lex medicus (branded)	1,835	1,946	−111
dr yasir khan	25	83	−58
dr robert lefkovits	31	79	−48
dr jan tomlinson	67	113	−46

Read: four of the five biggest click losers are named-expert queries (coie wilson, dr yasir khan, dr robert lefkovits, dr jan tomlinson) — the same names driving the page-level losses below. The branded "lex medicus" query is also down slightly, worth keeping an eye on but not yet a trend.

Where the opportunity sits

Search Console shows the same set of pages carrying most of the click/impression movement, a handful of large gainers (e.g. /ulnar-nerve-entrapment/, /medico-legal-services/independent-medical-examination/) alongside a set of high-potential pages that have softened. Re-optimising the latter is the clearest lever for the next 6 months.

Priority pages for re-optimisation

1 Mar – 31 Aug 2026 vs prior 6 months (live GSC export). Positions have slipped gradually on these and impressions have followed, content/competitive softening, not a technical fault, which makes them straightforward to win back with a refresh.

Page	Clicks	Impressions	Avg. position
/everything-you-need-to-know-about-medico-legal-assessment/	411 → 259 −37%	93.3k → 56.3k −40%	10.6 → 13.4
/insight-into-independent-medical-examinations-imes-for-personal-injury-claims/	133 → 50 −62%	14.7k → 12.5k −15%	19.1 → 30.9
/independent-psychological-evaluation-.../	322 → 246 −24%	40.7k → 36.5k −10%	9.4 → 12.1
/fitness-for-work-assessment-.../	1,051 → 1,002 −5%	97k → 82k −15%	6.3 → 7.3
/is-degenerative-disc-disease-a-disability-in-australia/	564 → 562 flat	31.7k → 34.0k +7%	3.8 → 5.9
/understanding-medical-chronology-definition-importance-legal-applications/	94 → 90 −4%	29.9k → 26.3k −12%	15.0 → 16.7

Read: "everything-you-need-to-know-about-medico-legal-assessment" is the single biggest opportunity in the set, largest impression base of the group, moderate position slip, no technical issue found. These 6 pages are exactly the ones we're rotating through the re-optimisation plan below, 1 per month.

Top Landing Pages: Clicks & Impressions

Pages driving the biggest moves, 1 Mar – 31 Aug 2026 vs prior 6 months (live GSC export, full page-level pull).

By clicks gained

Page	Clicks	Δ
/is-rheumatoid-arthritis-a-disability-in-australia-.../	507	+441
/is-lupus-a-disability-in-australia-.../	286	+207
/how-to-prove-psychological-injury-.../	191	+191
/medical-experts/dr-nadereh-radhakrishna/	512	+168
/medical-experts/dr-zarrar-chowdary/	233	+96

By clicks lost

Page	Clicks	Δ
/medical-experts/ms-coie-wilson/	19	−270
/medical-experts/dr-yasir-khan/	116	−203
/everything-you-need-to-know-about-medico-legal-assessment/	259	−152
/medical-experts/ms-amanda-brown/	15	−140
/medical-experts/dr-robert-lefkovits/	97	−121

Read: the pattern is clear once you sort by page: named-expert profile pages dominate both the gains list and the losses list. This isn't a site-wide technical problem — it's individual profiles moving, which is exactly what the Medical Experts Hub numbers below confirm.

Medical Experts Hub: Traffic & Rankings Trend

All 209 /medical-experts/* profile pages captured in the GSC export, summed, 1 Mar – 31 Aug 2026 vs prior 6 months.

Clicks (6mo)

19,139

↓ 4.4% vs 20,028

Impressions (6mo)

395k

↓ 7.4% vs 427k

Pages up

100

of 209 tracked profile pages

Pages down

104

of 209 tracked profile pages

Read: the hub is down modestly overall (-4.4% clicks, -7.4% impressions), but it's genuinely mixed — almost as many profiles gained as lost, not a mass takedown. Roster attrition (below) explains part of the decline, but isn't the whole story.

Named experts driving the losses

The biggest individual decliners, cross-referenced against the live site.

Page	Clicks (current → prior)	Impressions (current → prior)	Live status
/medical-experts/ms-coie-wilson/	19 → 289 −93%	164 → 2,228	Redirects to /medico-legal-experts/
/medical-experts/dr-yasir-khan/	116 → 319 −64%	1,773 → 4,913	No longer live
/medical-experts/ms-amanda-brown/	15 → 155 −90%	230 → 1,452	No longer live
/medical-experts/dr-robert-lefkovits/	97 → 218 −56%	3,009 → 2,949 +2%	Still live

Read: the "profiles taken offline" theory checks out for three of the four — ms-coie-wilson now redirects into the experts directory hub, and dr-yasir-khan and ms-amanda-brown no longer resolve as standalone pages at all, consistent with those experts leaving the panel. Dr Robert Lefkovits is the exception: still live, impressions essentially flat, so that one's a ranking/CTR issue on the page itself, not removal. Action: 301 the two confirmed-gone profiles (and any others in the same pattern) to their specialty page or a general "meet our experts" page so the link equity isn't wasted; leave Lefkovits for a content/CTR review instead.

Opportunity: consolidating homepage & /medico-legal-services/

Rank tracking shows the homepage and /medico-legal-services/ are both targeting the same query cluster, and the homepage is already winning it on the strength of existing link-building equity.

Keyword	Volume	Homepage position	/medico-legal-services/ position
medico legal services	50/mo	n/a	80
medico-legal services	50/mo	n/a	85

The plan

Rather than fight our own link equity, we consolidate intent onto the homepage, it's already the stronger asset for this cluster post-migration. We'll set /medico-legal-services/ to no-index in an upcoming month, so it stops competing with the homepage in the SERP, and repoint any internal anchors currently pointing at it. One clean move that removes the competition entirely rather than a drawn-out fix.

How it came about

Traced to the last site migration, the homepage and services page templates picked up overlapping on-page targeting that didn't exist pre-migration. It isn't present on the Cluster A pages, which is why those get a content refresh instead of a no-index.

Worth noting

/bankart-and-hill-sachs-lesions-of-the-shoulder-joint/ clicks down slightly (1,106 vs 1,208, −8%) with impressions essentially flat (344,285 vs 344,251), a CTR/SERP-feature effect rather than a ranking issue, so no action needed here.

Traffic from AI Assistants (GA4 native channel)

GA4's "AI Assistant" channel group, 1 Mar – 31 Aug 2026 vs 29 Aug 2025 – 28 Feb 2026.

Sessions

110

vs 0 in prior period

Engaged sessions

Engagement rate 64.55%

Avg. engagement time

1m 02s

4.74 events/session site-wide by comparison

Key events

730 total events, none marked as key events yet

Read: AI Assistant sessions are still small (110 over 6 months) but engage well — 64.55% engagement rate and over a minute average time, both above site averages. The "vs 0 prior period" isn't necessarily 0-to-110 growth: GA4's AI Assistant channel grouping is new, so the prior period likely wasn't classified this way rather than genuinely having no AI referrals. Worth tracking as its own line from here, but don't read the comparison as a growth rate.

Brand Mentions by LLMs

AI response visibility for "Lex Medicus" (Ahrefs Brand Radar-style tool), year-on-year. All platforms 134 responses across 44 pages.

All platforms

134

↑43 vs last year

AI Overviews

↓8 vs last year

Pages appearing

↑8 vs last year

AI Mode

26 pages, both new this year

Platform	Responses	Pages
AI Mode	42 +42	26 +26
Perplexity	8 +8	6 +6
Copilot	4 +4	3 +3
Gemini	4 +2	2
ChatGPT	0 −5	0 −4
Grok	0	— (paused)

Read: AI Mode is entirely new this year and already the largest single source of AI visibility (42 responses, 26 pages). ChatGPT visibility has dropped to zero, worth investigating. AI Overviews dipped slightly (-8) despite more pages appearing overall, suggesting broader but thinner coverage.

Our Tracking & Authority — Live, 1 Mar – 31 Aug 2026

Pulled directly from our own rank tracking for the correct current period. This tells a more cautious story than the sections above.

Traffic index

~930/mo

↓ from ~2,150/mo prior 6mo

Top 1–5 keyword count

779

↓ from ~1,920 in Apr 2026

Domain InLink Rank

↑ from 38 (Mar 2025)

Live backlinks

412

Peaked ~496 in Jul 2026, since down ~17%

Read: authority is still trending the right way (DR up, link count grew steadily through the campaign), but rankings and estimated traffic have fallen sharply since April 2026 — over half of the site's top-5 keyword rankings were lost between April and September, and live backlinks have dropped ~17% off their July peak. GSC (above) shows a much milder site-wide picture — see the note at the top of this report on GSC's coverage gaps, which may partly explain the gap between the two.

Cross-check (Ahrefs): a second tool tells a similar cautionary story — DR 30 (+4 YoY) and referring domains 568 (+304 YoY) both up, but organic keywords down to 504 (−2.4k YoY), top-3 rankings down to 260 (−70), and estimated organic traffic down to 1.7k (−2.1k). Different methodology to our own tracking and GSC, but directionally the same: authority climbing, visibility and estimated traffic softening.

Links Delivered This Campaign — 1 Mar – 31 Aug 2026

From the live task log: monthly GP link-building volume to Homepage and /independent-medical-examination/. Per-link domain/DR/anchor detail isn't in this task log for the current period — only the monthly counts are confirmed here.

Month	Links built	Targets
March 2026	2	Homepage, /independent-medical-examination/
April 2026	4	Homepage, /independent-medical-examination/
May 2026	2	Homepage, /independent-medical-examination/
June 2026	2	Homepage, /independent-medical-examination/
July 2026	2	Homepage, /independent-medical-examination/
August 2026	2	Homepage, /independent-medical-examination/

14 GP links total this campaign. Also completed in the period: Directory/Citation Building – 3 listings per medico-legal expert (March, marked underway in the log).

Completed Content & On-Page Work — 1 Mar – 31 Aug 2026

From the live task log, all implemented and client-approved within the period.

Item	Month	Status
Blog: (March content calendar topic)	March 2026	Implemented
Generate Service Schema for service pages	March 2026	Implemented
GSC Audit & fixes – page indexing	March 2026	Implemented
Blog: Types of Disabilities: Understanding Eligibility, Support, and Medical Evidence	April 2026	Implemented
Create unique and optimised meta descriptions	April 2026	Implemented
Blog: Acquired Brain Injury: Medical Assessments and Implications for Disability Claims	May 2026	Implemented
Review Medical Experts + Schema.org generation	April/May 2026	Implemented
Internal Links Optimisations	May 2026	Implemented
Blog: WorkCover Psychologist: How They Support Workplace Claims and Assessments	June 2026	Implemented
Remove 301 redirected URL in XML sitemap	June 2026	Implemented
Blog: Claiming Disability: Medical Evidence and How to Apply for the Disability Support Pension	July 2026	Implemented
KWR/M for /specialty/ subfolder pages	August 2026	Reviewed & approved
GSC Audit & fixes – page indexing	August 2026	Implemented
Blog x1 (August content calendar topic)	August 2026	In progress

Read: 6 blog posts and 6 pieces of on-page/technical work landed on schedule across the period — nothing here explains the ranking/traffic dip in our own tracking data above. The next step is checking whether the April meta-description and schema changes, or the March directory/citation push, coincided with the drop-off that starts around April.

Next 6-Month Roadmap

Four workstreams running in parallel from September: a content calendar built this month feeding 1 blog/month Oct–Feb, 1 page re-optimised/rewritten every month, 2 guest-post links every month to two fixed targets, and the fresh 14 Sep 2026 crawl audit worked off in priority order.

Sep 2026 – Feb 2027

1+5

Content calendar (Sep) then 5 new blogs (Oct–Feb)

Guest-post links over 6 months, to 2 fixed targets

Priority pages re-optimised or rewritten, 1/month

Roadmap

Sep 2026 – Feb 2027, four workstreams. Hover-free static view — each cell names that month's deliverable.

Workstream	Sep 2026	Oct 2026	Nov 2026	Dec 2026	Jan 2027	Feb 2027
Content production	Content calendar	Blog #1	Blog #2	Blog #3	Blog #4	Blog #5
Link building (x2/mo)	Home + IME pg.	Home + IME pg.	Home + IME pg.	Home + IME pg.	Home + IME pg.	Home + IME pg.
Content re-optimisation	everything-you-need…	fitness-for-work…	plantar-heel-pain…	contact-us	ms-coie-wilson	dr-yasir-khan
Technical audit fixes	Trailing slash + canonicals	Meta descriptions	Title tags	H1 tags	Image alt text	Schema + noindex review
Review						6-month review

Content Link building Re-optimisation Technical Review

Technical audit fixes — from the 14 Sep 2026 crawl, worked by priority

460 pages crawled. Ordered Critical → High → Medium → Low so the highest-impact items land first.

Month	Priority	Fix
Sep 2026	Critical	Pick one canonical form for the homepage (trailing slash vs not, currently both resolve as 200) and 301 the other; add self-referencing canonical tags to the 21 pages currently missing one
Oct 2026	High	Write meta descriptions for the 9 pages with none; trim the 56 pages with descriptions over 160 characters
Nov 2026	Medium	Fix 2 duplicate title tags; reformat the 41 titles over 65 characters and 13 under 30
Dec 2026	Medium	Fix the 1 page with multiple H1s, the 2 pages with duplicate H1s, and the 1 page missing an H1 entirely
Jan 2027	Medium	Add descriptive alt text to images across the 228 affected pages (largest single item — may run into Feb)
Feb 2027	Medium/Low	Add schema markup to the 81 clean pages with none; confirm the 21 noindex'd pages are intentional; review the 35 uppercase-URL assets and 116 URLs with excess parameters

Content calendar & monthly blogs

September is dedicated to building the calendar: 5 topics, briefs and target keywords for Oct–Feb. One blog publishes each month after that from the calendar.

Month	Deliverable
Sep 2026	Content calendar — 5 topics with briefs and target keywords, informed by the Keyword Movers and priority-page data above
Oct 2026	Blog #1, published from the calendar
Nov 2026	Blog #2
Dec 2026	Blog #3
Jan 2027	Blog #4
Feb 2027	Blog #5

Content re-optimisation & rewrites

One page a month, drawn from the biggest decliners identified in Priority Pages and the Medical Experts Hub above.

Month	Page	Why
Sep 2026	/everything-you-need-to-know-about-medico-legal-assessment/	Biggest impression loss site-wide (−37k)
Oct 2026	/fitness-for-work-assessment-how-to-obtain-a-medical-certificate-for-work-clearance/	2nd biggest impression loss (−14.8k)
Nov 2026	/plantar-heel-pain-and-the-rise-of-ugg-boot-foot/	Impressions down 48% (−9,978)
Dec 2026	/contact-us/	Impressions down 47% (−6,687); also worth an NAP/schema check
Jan 2027	/medical-experts/ms-coie-wilson/	Biggest expert-profile decliner, clicks −93%
Feb 2027	/medical-experts/dr-yasir-khan/	2nd biggest expert-profile decliner, clicks −64%

Monthly GP link building — x2/month, suggested targets

Continuing the established pattern from this cycle's task log: one link to the homepage, one to /medico-legal-services/independent-medical-examination/, rotating through an approved anchor set each month.

Month	Link 1: Homepage	Link 2: /medico-legal-services/independent-medical-examination/
September 2026	Anchor: medico legal services	Anchor: independent medical examiner
October 2026	Anchor: medico legal experts australia	Anchor: independent medical examination
November 2026	Anchor: medico legal specialists	Anchor: reliable independent medical examiner
December 2026	Anchor: medico-legal services	Anchor: experienced independent medical examiner
January 2027	Anchor: expert medico legal	Anchor: independent medical examination australia
February 2027	Anchor: medico legal experts	Anchor: book an independent medical examination

Guest post DR target: 20+, matching the profile of links delivered this cycle. Anchors drawn from the client's supplied target-keyword list plus natural variations used previously.